Social media site Digg.com announced Tuesday that it has hired one of Yahoo's top salesmen to be its new head of sales. Tom Shin, who had been at the Web search pioneer for seven years, will be responsible for developing Digg's advertising sales strategy and managing strategic relationships, including Microsoft, the company said. At Yahoo, Shin oversaw product marketing for My Yahoo and Messenger, and was credited with helping Yahoo Mail's annual revenue grow from $20 million to more than $300 million. Digg CEO Jay Adelson announced Thursday that the company would be hiring a new direct sales force and head of sales to drive the company to profitability this year. He also said the partnership Digg has with Microsoft to sell standard advertising units will continue. But Digg will be rolling out higher-profile advertising programs, and features on the site to support them, that his internal sales force will be pitching. The company, which raised new capital and doubled in size in 2008, also announced layoffs last week, but Adelson said Digg's engineering and core development group wouldn't be affected by the layoffs. The cuts will come in areas "not core to our function. We'll be shifting some of that cost to a sales force," he said. Shin is expected to join Digg in mid-February.
[Via: cnet.com ]
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