Microsoft i'm initiative raises $1.3 million for charity

A little over a year ago, Microsoft announced a program that sounded just so crazy it could... be crazy. The company's i'm Initiative lets Windows Live Messenger users choose from a list of charities, and then every time they send an instant message, Microsoft will donate a small amount of money to that charity.

While this all sounded a bit silly to us last year, Microsoft has now donated $1.3 million dollars to ten charities through the program.

Of course, the money doesn't come from nowhere. Essentially, Microsoft agrees to donate a small amount of its advertising revenue to the charity of your choice. And the company really could have done that without asking you to sign up for a program. But then how would you know about this big charitable thing Microsoft was doing?

Microsoft says the initiative has been a success over the past year, which has prompted the company to continue the program.


[Via: WebWare ]
[Tag: ]